Rebrand your preschool as Kipinä - without rebuilding it
- Upgrade your school’s positioning with a recognised Finnish-inspired brand
- Strengthen teaching practice with proven curriculum and training
- Introduce modern software and AI tools that support teachers and reassure parents
- Keep your team, your culture, and your day-to-day control
Kipinä Kozy is a licensed rebrand and upgrade pathway for established preschools; combining Finnish early education, modern technology, and a globally recognised brand, without disrupting your existing school.
Trusted in multiple countries by established early childhood operators
Assessment confirms suitability. No obligation.
Most established preschools don’t fail - they stall
For many successful preschool owners, the challenge is not demand or reputation. It is momentum.
Over time, even well-run schools begin to feel the strain of growth, competition, and rising expectations - from parents, staff, and regulators alike.
This usually shows up quietly.
The realities owners recognise
- Quality depends heavily on a small number of strong teachers
- Training happens informally and varies from classroom to classroom
- Curriculum intent exists, but isn’t always visible or documented
- Parents ask more sophisticated questions about learning and progress
- Competing schools look more modern, even when substance is unclear
- Systems that worked at 40 children feel stretched at 80 or 120
None of this means a school is underperforming.
It usually means the school has outgrown its original structure.
Rebranding in this context is not about fixing something broken.
It is about protecting what already works and giving it a stronger foundation for the next stage of growth.
"How do we upgrade the school we’ve built, without disrupting our team, families, or daily operations?"
Kozy is a rebrand and upgrade, not a rebuild
Kipinä Kozy is designed for established preschools that want to become part of the Kipinä network without dismantling what already works. It enables schools to rebrand under the Kipinä name, adopt Finnish-inspired pedagogy and curriculum, and introduce modern technology and AI-supported tools that strengthen quality and consistency across classrooms. All of this is achieved while keeping your existing team, children, routines, and community intact.
Kozy is deliberately structured to feel like an upgrade — not a takeover.
What Kozy actually does
Kozy integrates the Kipinä platform into an operating school. That platform includes:
- the Kipinä brand and identity
- a Finland-inspired curriculum and lesson framework
- structured teacher training and certification pathways
- modern software, apps, and AI-supported tools
- clear academic standards and guidance
- These elements already exist and are in active use across the Kipinä network.
Why Kozy feels different from typical “rebrands”
Most rebrands focus on:
- signage and marketing
- cosmetic changes
- short-term perception
Kozy focuses on:
- educational substance
- teaching practice
- parent trust
- long-term resilience
The brand change is visible. The real value sits behind it.
What You Get When You Rebrand as Kipinä Kozy
Rebranding as Kipinä Kozy is not a cosmetic change.
It gives your school access to a complete, already-built platform that combines pedagogy, training, technology, and brand credibility.
These elements are not theoretical. They are in active use across the Kipinä network and form the foundation of every Kozy partnership.
"Is this a comprehensive solution? Will we feel the upgrade immediately?"
What changes - and when you feel the impact
Kozy is designed to deliver visible improvements quickly, while deeper educational benefits compound over time.
Day 1 to Week 2
Immediate Clarity
Parents experience clearer, more structured communication from day one
The Kipinä brand and positioning are visible immediately
Leadership gains a clear academic and operational reference point
Impact: confidence, professionalism, credibility
First Month
Teacher Alignment
Teachers learn the Kipinä software and tools in under an hour
Curriculum intent becomes clearer and more consistent
Planning and documentation become simpler and more aligned
Impact: reduced friction, calmer classrooms, shared direction
First Term
Educational Consistency
Teaching quality becomes more consistent across classrooms
Learning observations and progress tracking improve
Parents begin to notice structure without pressure
Impact: trust, retention, fewer “why are classrooms so different?” issues
Ongoing
Long-Term Resilience
Staff development becomes systematic rather than reactive
Quality is less dependent on individual teachers
The school is positioned for sustainable growth or expansion
Impact: stability, scalability, long-term value
What's Included? A Complete Operating Package
A structured, play-based, teacher-guided curriculum grounded in Finnish early education principles, covering all core developmental areas.
This includes:
- age-specific learning frameworks
- clear learning intentions and progression
- guidance on classroom practice and observation
- alignment across classrooms and year groups
Why this matters
It gives teachers clarity, creates consistency, and gives parents confidence in what and why children are learning.
Ready-to-use academic tools that support teachers day-to-day.
This includes:
- lesson planning structures and templates
- activity guidance and pedagogical notes
- observation and reflection tools
- academic documentation standards
Why this matters
It reduces reliance on individual improvisation and makes quality less dependent on “hero” teachers.
Access to structured teacher training aligned with Finnish pedagogy, delivered in collaboration with Häme University of Applied Sciences (HAMK), Finland, subject to scope.
This includes:
- formal training modules for educators
- certification pathways aligned to Finnish practice
- ongoing professional development opportunities
Why this matters
It raises teaching quality, improves retention, and gives your school credible academic backing.
A suite of digital tools designed specifically for early childhood settings.
This includes:
- educator tools for planning and observation
- child development tracking aligned to the curriculum
- academic and progress documentation
- tools that support clear parent communication
AI is used to assist educators and improve insight — not to replace professional judgement.
Why this matters
Your school feels modern, organised, and transparent — without adding administrative burden.
A recognised international preschool brand with a clear educational position and visual identity.
This includes:
- the Kipinä name and brand system
- parent-facing positioning rooted in Finnish education
- consistency across communication and presentation
Why this matters
Parents immediately understand what your school stands for — without long explanations.
Clear quality standards and access to ongoing academic guidance from the Kipinä team.
This includes:
- defined academic expectations
- safeguarding and wellbeing principles
- structured review and feedback processes
- access to system updates and improvements
Why this matters
Quality is protected as your school grows, and leadership is supported rather than isolated.
World-Leading Preschool Technology
The Kipinä Curriculum, including weekly lesson plans, is embedded in our best-in-class proprietary apps and management software. Teachers communicate with parents in real time, sharing daily updates and media, and tracking more than 200 skills per child per year. Our custom-AI alerts teachers to children at risk of falling behind and helps identify early learning issues. But beyond this, ourAI recommends concrete steps a teacher can take - steps which are fully aligned with upcoming lesson plans. In this way, Kipinä leverages AI to help teachers - like a second pair of eyes.
What Operators Say
Working with Kipinä has been a great pleasure. Kipinä brings the highest standards and best international practices across all areas from project management to design to teacher training and marketing.
The directors are experts and are always happy to share their knowledge. They have been beside us every step of the way and share our commitment to Indonesia and our excitement in having already opened 10 beautiful successful Kipinä campuses. Our schools are fully subscribed and our staff retention is exemplary.
Sudino Lim - CEO Kipinä Indonesia (Flagship operator)
We chose Kipinä and found strong alignment in educational approach and expectations. The preparation support, training materials, and guidance on learning environments helped us upgrade our school quickly and coherently.
Ongoing support from the Kipinä team has been practical and solutions-focused. Teaching practice has become clearer, children are engaged through play-based learning, and parents have responded positively to their children’s progress.
Delia Ionele - Managing Director, Timisoara, Romania
We partnered with Kipinä in 2019 to strengthen our existing kindergarten rather than rebuild it. The curriculum framework, teacher training through Häme University, and academic guidance helped us raise consistency and quality across classrooms.
During COVID, the structure and support in place allowed us to continue operating with confidence, including remote delivery where needed. Parent trust increased noticeably, enrolment stabilised, and demand grew.
Based on this experience, we are now preparing to open a second location.
Muzaffar Ismayilov - Managing Director, Baku, Azerbaijan
What changes and what deliberately stays the same
Rebranding to Kipinä Kozy is designed to strengthen your school, not disrupt it.
The changes are purposeful and visible to parents and staff — while the foundations you’ve built remain intact.
What Changes With Kozy
- Your school adopts the Kipinä Kozy name and visual identity
- Teaching practice aligns with Finnish-inspired pedagogy
- Teachers receive structured training and development
- Curriculum intent becomes clear, documented, and consistent
- Parents experience more transparent communication about learning and progress
- Digital tools and AI features support planning, tracking, and reporting
Why this is positive
These changes make quality visible, reduce inconsistency, and elevate how your school is perceived — without adding complexity.
What Stays Yours
- Ownership and leadership control
- Your existing team and employment relationships
- Your school culture, values, and community
- Day-to-day operational decision-making
- Local knowledge and parent relationships
Why this matters
Kozy is a licence to upgrade — not a transfer of control. The identity parents trust and the culture your team values are preserved.
Kozy is implemented in phases and supported throughout.
There is no requirement to “flip a switch” overnight or disrupt daily routines.
How You May Expect Your Parents to React
Based on our worldwide survey of parents conducted directly by Kipinä HQ, here are our 2025 ratings.
"How much support is provided during rebranding and early adoption?"
Implementation and Support
- 1Assessment & alignment
A structured assessment confirms suitability, scope, and readiness before any commitment is made. - 2Rebranding & preparation
Brand transition is planned around your academic calendar to minimise disruption for staff and families. - 3Teacher onboarding & training
Teachers receive practical, classroom-focused training aligned to Finnish pedagogy and the Kipinä curriculum. - 4Technology & AI rollout
Digital tools and AI features are introduced gradually, with guidance to reduce workload and increase clarity. - 5Academic guidance & oversight
Clear standards and ongoing academic support protect quality as the school evolves. - 6Early implementation support
Kozy partners receive closer hands-on support during transition to ensure confidence from day one.
Statistics
600+
Trained Teachers
4,000+
Children
28
Preschools
12
Countries
How Kozy fits within Kipinä partnership pathways
Kipinä works with schools at different stages of development. Each partnership pathway is designed for a specific starting point, not as a hierarchy, but as a fit. The overview below is intended to help you quickly determine whether Kozy matches your current situation, or whether another pathway is more appropriate.
Transition | Kozy | Flagship | |
|---|---|---|---|
Intended For | Schools that would not meet Kozy requirements who are exploring alignment | Established operators | New or fully redeveloped schools |
Permanence | Temporary, Time-Bound | Permanent | Permanent |
Physical redevelopment | None | None, Superficial | Usually new build or major renovation |
Academic framework | Full | Full | Full |
Teacher training | Kipinä in-house training | Kipinä + Hamk University. Mandatory and Ongoing | Kipinä + Hamk University. Mandatory and Ongoing |
Brand expression | No Public Branding. Parents informed. | Fully branded as Kipinä Kozy | Fully branded as Kipinä |
Academic Oversight level | Consultative | Defined and Ongoing | Full |
Typical scale | Single School | Single School or Small Group | Reference or Multi-site |
Final pathway selection is confirmed through assessment, based on readiness, intent, and long-term fit.
Before You Apply
Commercial expectations
What Kozy Requires In Return
Kozy is built on genuine educational alignment, not cosmetic rebranding.
Partners are expected to engage meaningfully with the Kipinä academic framework, participate in teacher training and development, and implement agreed safety, aesthethic and classroom elements of the system over time.
Rebranding as Kipinä Kozy involves representing the brand consistently and upholding agreed academic and operational standards over time
Kozy is not designed for passive brand use or superficial adoption
Minimum Suitability
Kozy is intended for schools that are:
- already operating and licensed
- led by an established leadership team
- willing to invest in training, systems, and long-term quality
- prepared to upgrade facilities gradually over time
Preliminary Assessment
Every Kipinä partnership begins with a short assessment to confirm alignment, readiness, and fit - on both sides.
Initial enquiry
A short expression of interest outlining your school, team, and objectives.
Suitability review
The Kipinä team reviews your information to assess baseline alignment and readiness.
Discussion & clarification
Where appropriate, a structured conversation to explore expectations, scope, and next steps.
Recommendation
Clear guidance on whether Kozy is suitable, another pathway is more appropriate, or engagement should pause.
Assessment confirms suitability. No obligation. Assessments booked 4–6 weeks ahead
Prefer more details first?
Download the Kozy information pack